CREATIVE DIRECTION

As Creative Director at By Told, the role centers on collaborating with artists and  weaving together craftsmanship, art, and fashion into a seamless visual and conceptual dialogue.

Over the past five years, this position has played a key role in shaping and evolving the brand’s identity across a wide spectrum of creative disciplines.

The work has included leading the development of the brand and it's visual identity, as well as designing and curating the website, transforming it into an immersive space for storytelling and artistic exploration. Through photography and content creation, the essence of the collections has been captured in imagery for lookbooks, press materials, and social media, with a strong emphasis on blending diverse artistic elements into a unified narrative. In collaboration with artists and designers, a range of moving image projects has been directed, from intimate artist video portraits to a 3D trailer and various animations. The role has also involved planning and curating physical exhibitions, bridging the digital and physical experience.